Discovering business opportunities

Designer , writer, producer, photographer& keynote speaker Marc Gobe, is the author of the best selling book Emotional Branding. His philosophy has created a movement and forced a consumer driven thought process on how to connect brands with people from a rational to an emotional perspective.
As former President and CEO of Desgrippes Gobe /Brandimage one of the top 10 design firm in the world he brought on a new vision and approach to Design that changed Branding forever.
Now, as President and the leading force behind his new Think Tank Emotional Branding LLC, Marc brings innovation and consumer understanding into all the hidden corners of the  branding process by producing documentary films on Emotional Events that impact brands  and consumers. Sao Paulo was his first stop: a city whose mayor banned all form of outdoor advertising.
Clients such as Air France,  Abercrombie and Fitch, Ann Taylor, Starbucks, Telefonica, Victoria’s secret or Coca Cola Trusted Desgrippes Gobe to create the experiences that made their brand famous in people’s heart.

Dear Marc, thank you very much for dedicating your time!

“It’s not just the skills that are important , it’s the ability to emote”.
Steve Jobs. Fortune magazine 2008

1. Today the consumer has more choices than ever and can access more information about products and brands easier than ever. In what manner the emotional branding can respond to these new business realities?

Emotional branding is about understanding people’s reality. Consumers today have more choices and more information’s but are they happier? In an economy that is inflationary and where even the cost of food and gas become prohibitive the notion of a consumer economy loses a lot of its meaning. Relying on more consumption to create jobs and survive requires a new set of rules and understanding.

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 Jeff Rothe,  Top Marketing specialist focused on applying brand stewardship to all phases of marketing, from websites and trade shows to advertising and public affairs; owner at SELMARQ Brands’ Best Friend (a company of 25-year history of building brands)

Thank you very much for sharing!

Is it a “no brand” in fact “a brand”? Why?

In the strict sense of the question, “no brand” is, by definition, not a brand. This is mostly exemplified by those companies who do not understand branding, or don’t think that branding is of any great importance to their company’s success.

In a real sense, “no brand” means “no promise.” Your brand, in my opinion, is your company’s promise to perform in a particular manner. This means your brand is your reputation. If the quality of your products and services varies based on market fluctuations (demand, resources, taste, style, price, etc.) the market can expect that you cannot be counted on to deliver consistently. (Read the article)

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