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	<title>Discovering business opportunities</title>
	<link>http://www.richandforts.com/blog</link>
	<description>fascinating ideas for growth</description>
	<lastBuildDate>Mon, 08 Dec 2008 17:34:28 +0000</lastBuildDate>
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		<title>Part 2 -THE SHORT TERM (ST) STRATEGIES ARE THEY REPLACING THE LONG TERM (LT) STRATEGIES?</title>
		<description><![CDATA[ Interview with Dr. Dan Herman, CEO of Competitive Advantages, a strategy consulting and branding services firm, serving worldwide clients ranging from local mid-sized companies to “Fortune Global 500″ corporations. Together with his highly trained team, he creates Unique Success Formulas, Emotionally Significant Brands and Short-Term ‘Hit’ Brands for their clients. Among the many organizations and [...]]]></description>
		<link>http://www.richandforts.com/blog/?p=64</link>
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		<title>Part 1- HOW TO BUILD SUCCESSFUL MARKETING STRATEGY BY ESCAPING THE PREDICTABLE MBA THINKING?</title>
		<description><![CDATA[ Interview with Dr. Dan Herman, CEO of Competitive Advantages, a strategy consulting and branding services firm, serving worldwide clients ranging from local mid-sized companies to &#8220;Fortune Global 500&#8243; corporations. Together with his highly trained team, he creates Unique Success Formulas, Emotionally Significant Brands and Short-Term &#8216;Hit&#8217; Brands for their clients. 
Among the many organizations and [...]]]></description>
		<link>http://www.richandforts.com/blog/?p=63</link>
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		<title>WHY THE EMOTIONAL BRANDING IS ABOUT UNDERSTANDING PEOPLE’S REALITY?</title>
		<description><![CDATA[Designer , writer, producer, photographer&#38; keynote speaker Marc Gobe, is the author of the best selling book Emotional Branding. His philosophy has created a movement and forced a consumer driven thought process on how to connect brands with people from a rational to an emotional perspective.
As former President and CEO of Desgrippes Gobe /Brandimage one [...]]]></description>
		<link>http://www.richandforts.com/blog/?p=58</link>
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		<title>WHAT ARE THE NEW LUXURY DIMENSIONS</title>
		<description><![CDATA[Marco Bevolo is Director at Philips Design. He joined Philips Design in 1999, assuming responsibility for the cultural trend research program. He was instrumental in the creation of CultureScan, an ongoing trend forecasting research project investigating cultures and aesthetics at regional and global level. 
Mr. Bevolo&#8217;s work has been published in &#8216;The Art of Advertising&#8217; [...]]]></description>
		<link>http://www.richandforts.com/blog/?p=57</link>
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		<title>THE NEW LUXURY CONSUMERS</title>
		<description><![CDATA[Zahid Adil, Strategic Marketing &#38; Brand Consultant at Thinkmor™ . He is one of the top 10 MarketingProfs experts, recognised by its strategic marketing knowledge and professionalism. The company he works for &#8211; Thinkmor (London, UK) has 45 years of combined experience, most from well known brands or corporate backgrounds, working together to help B2B [...]]]></description>
		<link>http://www.richandforts.com/blog/?p=55</link>
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		<title>IS THE BOOM OF THE ULTRA LUXURY MARKET COMING?</title>
		<description><![CDATA[  Mr. Joffrey Chartier is a top professional with more than seven years of experience in the strategic management of premium and luxury brands. He set-up successfully new business directions and he managed to maximize the results on highly mature market of the premium cosmetics on the North America.
Thank you, Joffrey, for sharing your knowledge!
1. What [...]]]></description>
		<link>http://www.richandforts.com/blog/?p=52</link>
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		<title>HOW TO UNDERSTAND WHAT IS IN CONSUMER&#8217;S MIND?</title>
		<description><![CDATA[ Howard R. Moskowitz is president and CEO of  MOSKOWITZ JACOBS INC. . Dr. Moskowitz is both a well-known experimental psychologist in the field of psychophysics (the study of perception and its relation to physical stimuli), and an inventor of world-class market research technology. Among his important contributions to market research is his 1975 introduction of [...]]]></description>
		<link>http://www.richandforts.com/blog/?p=44</link>
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		<title>FASHION IS CYCLICAL. FASHION WILL NEVER DIE.</title>
		<description><![CDATA[ Mark Tungate, aged 40, is a Paris-based British journalist specialising in media, advertising and branding. He is the author of the book Branded Male: Marketing to Men, published by Kogan Page this year. He is also the author of the books Adland: A Global History of Advertising and Fashion Brands: Branding Style from Armani to [...]]]></description>
		<link>http://www.richandforts.com/blog/?p=43</link>
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		<title>MARKETS ARE CONVERSATIONS</title>
		<description><![CDATA[Lydia Sugarman, CEO/Founder of Private Label InterActive, seminar speaker, specialised in providing marketing managers with an effective and measurable marketing platform that facilitates intelligent, segmented/interactive outgoing email communications with CRM tools; generate/manage lead generation; identify hot prospects keep the pipeline filled; demonstrate quantifiable ROI; website assessments, database management, online marketing strategy consulting.
1. What is the role of Interactive marketing [...]]]></description>
		<link>http://www.richandforts.com/blog/?p=39</link>
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	<item>
		<title>THE SALES PROCESS STARTS BEFORE YOU THINK IT DOES</title>
		<description><![CDATA[ Reg Nordman is the Managing Partner for Rocket Builders, a sales and marketing consultancy for high growth companies. He works with large and small companies such as: Asentus, Maximizer, Sophos, Microsoft Canada, and Research in Motion. Previously he has worked in direct and channel sales for major firms such as Unisys and Commodore. For his [...]]]></description>
		<link>http://www.richandforts.com/blog/?p=37</link>
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