Discovering business opportunities

Mr. Paul Chaney is Internet Marketing Director for Bizzuka.com, a web design and development firm based in Lafayette, LA.

Mr. Chaney has been an Internet media consultant for the past four years and is widely known and respected in that field. He understands at a granular level how conversational media tools can be used for marketing purposes and has worked with a number of clients assisting them in deploying online marketing strategies.

Mr. Chaney has served as Technical Editor on a number of For Dummies series books related to blogs and Internet marketing, and was contributing writer on the book Buzz Marketing with Blogs For Dummies, published by Wiley.

Specialties: Business blog consultant, online marketing consulting, conversational media marketing, real estate blogging, blogging

Great thanks, Mr. Chaney for sharing your experience!

1. What is the role of blogs nowadays? How they are changing the Internet?

Blogs were the forerunner that ushered in the social media movement and they still play a vital role. However, that role has changed thanks to the likes of Facebook, Twitter and other social tools. By that I mean you see less “day in the life” blogging and a greater emphasis on what some are calling “value” blogging. Let me explain.

In the early days, bloggers had one place to share their thoughts, ideas and opinions, and that was on their blog. Now, the more spur-of-the-moment, anecdotal posts are finding themselves being placed on micro-blogging tools like Twitter, Pownce and Facebook, leaving the more thoughtful, well-researched posts for the blog. That’s not to suggest bloggers don’t still write impromptu posts. They do. It’s just that other tools are now available allowing for greater choice and flexibility in where to publish. (Read the article)

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Mack Collier, Social Media Marketing Consultant, Editor/ Blogger about social media, community empowerment, and the death of big music labels at The Viral Garden

Thank you Mack, for sharing your ideas! 

1. The market realities and the marketing are changing. How social media influence these changes?

I think that marketers have slowly begun to appreciate the power of word-of-mouth in recent years.  And social media just makes it that much easier for customers to create and share information and content.  As marketers begin to get a handle on what social media is and why it’s important, I think they are beginning to incorporate social media into their marketing plans.

(Read the article)

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Veronique Aboghé – Speaker “Negotiation skills” in IFAG Paris, Founder, Executive Coach – CoachingLeader

Veronique is a top professional coach. Her job is assisting the company employees to better perform their work. She works with them on their potential and suggests ways of developping their professional effectiveness. Another side of her coaching activity is the assistance of the career management. As now, it is more than essential to take the career in hands and to think of the employability. It is also important of lliving better the everyday professional life. She is also a consultant in management, assisting the companies in their management transition.
Another part of her job is dedicated to teaching: in commercial school to train the students in negotiation and marketing.

1. How do you see the future of the marketing? Is there some evolution/regression?

The consumer is very powerful: he is much better informed than ever. He is more demanding as he lives in a world where the infinity of choice arises.
He is at ease in all the channels of communication and he uses them all. He is extremely reactive, he takes part fully by delivering his opinion (blog, forum, wiki…) about the products offered to him.
 He is so much at ease in his channels. He can do without traditional marketing, as he uses other platforms of social networking as my space (the musical tubes are imposed by the artists not by the houses of disc not by the advertizing) or facebook. Thus the word of mouth has become very important and the consumer shares his experience with the rest of the community.
The only evolution I see more than ever, is that the consumer is in control and it’s out of a question to try to manipulate him. (Read the article)

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