February 27, 2008
IS THE BOOM OF THE ULTRA LUXURY MARKET COMING?
Mr. Joffrey Chartier is a top professional with more than seven years of experience in the strategic management of premium and luxury brands. He set-up successfully new business directions and he managed to maximize the results on highly mature market of the premium cosmetics on the North America.
Thank you, Joffrey, for sharing your knowledge!
1. What will be the future of the luxury brands upon you? How they are evolving with the years?
I foresee certainly very bright future for the luxury brands for several reasons:
There are lots of developing countries that are aspiring to luxury. In countries such as Russia and China there is already a well-defined elite segment. In Russia and China the luxury consumption is a way higher than in the Western European countries or even in the USA. These consumers of premium brands inspire the rest of the population (lower segments), whose purchasing power is getting gradually stronger with the years. As a consequence- the market segment of potential luxury consumers is growing bigger everyday in these countries and thus, worldwide.
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