Discovering business opportunities

Lydia Sugarman, CEO/Founder of Private Label InterActive, seminar speaker, specialised in providing marketing managers with an effective and measurable marketing platform that facilitates intelligent, segmented/interactive outgoing email communications with CRM tools; generate/manage lead generation; identify hot prospects keep the pipeline filled; demonstrate quantifiable ROI; website assessments, database management, online marketing strategy consulting.

1. What is the role of Interactive marketing nowadays? How do you see its future?

Interactive marketing is still in its infancy. Media will be more intimately integrated and, as devices and their users become more sophisticated, transactions will be more immediate. The millennial will have a profound influence on how they are reached, influenced, and how they react. As their disposable income grows, interactive marketing will have to respond.

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 Bill Brelsford, Owner of Rebar, Authorized Duct Tape Marketing Coach, helping small business owners and independent professionals attract more of their ideal customers

Thank you Bill, for your ideas!
 

How the SME can compete the big companies with big advertising budgets?

In Duct Tape Marketing, we define marketing as getting someone with a particular need to know, like, and trust you. Many big companies rely on big advertising budgets to help buy some of that know, like, and trust. SMEs on the other hand, have a significant advantage over big companies because of their ability to connect with their customers personally and talk to them on a regular basis. This allows them to build know, like, and trust without having to spend millions of dollars on advertising. People want to connect with and do business with people that they like. This is why we are seeing such an interest in blogs and social media. It’s up to the SMEs to leverage this advantage by listening to their customers and responding to meet and exceed their expectations.

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