November 5, 2007
IS THE TRADITIONAL COMMUNICATION DOOMED?
Mr. Milko Georgiev is a ITC Entrepreneur, Management and Marketing Professional, Member of the Board at Mail BG (www.mail.bg), Founder, Owner and Editor at www.yvox.net, the leading Marketing & Communications portal in Bulgaria
Great thanks for sharing your vision, Milko!
What is the place of the traditional marketing in the changing new reality?
First of all, in my humble opinion, there are no such things as ‘traditional’ or ‘modern’ marketing. Being more a craftsman work, marketing is a set of rules, tools and approaches to resolve the problems in the product-customer relationship. Every marketing professional with a broad vision has the opportunity to express himself using this broad range of solutions that marketing science has built over the years. However, we should not perceive any of those tools and rules as a one of God’s Commandments on Marketing. Technology, being the most rapidly changing element in our environment, has created the biggest challenge since ever commerce exists – the one-to-one relationship opportunity between sellers and buyers. This dramatic shift is changing how marketing is applied, not the marketing science itself. We’re facing new opportunities and threats in terms of research, segmentation, differentiation, positioning and communication of our products and services, but we’re not challenging the basic rules of marketing. So, at the end, my answer is – marketing has a growing and already overwhelming role in the new market reality.