Discovering business opportunities

Ann Handley is the Chief Content Officer of MarketingProfs (www.marketingprofs.com). She directs all of the content in various forms produced on the MarketingProfs Web site and is the Primary Caregiver of its blog, the MarketingProfs Daily Fix(www.mpdailyfix.com). She also blogs at The Huffington Post. A lifetime ago, she co-founded of ClickZ.com.

1. How the Internet as a media is changing? What are the major trends?

Well, in terms of content on the Internet, there’s a whole lot more of it – and many more voices creating it and extending its reach.

That’s a huge change, obviously, from when only professional writers and editors were creating the content that most of us read and were therefore influenced by. Now, anyone who is armed with a computer and an internet connection has a voice, anyone can create and share content, and everyone can be one of the “who’s who.”

The ease of creating and sharing content has huge implications not only for those of us who make our living via it. But it also has huge implications for marketers. For years, marketers have talked to their customers. Now, they are hearing those customers talking back. (Read the article)

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Veronique Aboghé – Speaker “Negotiation skills” in IFAG Paris, Founder, Executive Coach – CoachingLeader

Veronique is a top professional coach. Her job is assisting the company employees to better perform their work. She works with them on their potential and suggests ways of developping their professional effectiveness. Another side of her coaching activity is the assistance of the career management. As now, it is more than essential to take the career in hands and to think of the employability. It is also important of lliving better the everyday professional life. She is also a consultant in management, assisting the companies in their management transition.
Another part of her job is dedicated to teaching: in commercial school to train the students in negotiation and marketing.

1. How do you see the future of the marketing? Is there some evolution/regression?

The consumer is very powerful: he is much better informed than ever. He is more demanding as he lives in a world where the infinity of choice arises.
He is at ease in all the channels of communication and he uses them all. He is extremely reactive, he takes part fully by delivering his opinion (blog, forum, wiki…) about the products offered to him.
 He is so much at ease in his channels. He can do without traditional marketing, as he uses other platforms of social networking as my space (the musical tubes are imposed by the artists not by the houses of disc not by the advertizing) or facebook. Thus the word of mouth has become very important and the consumer shares his experience with the rest of the community.
The only evolution I see more than ever, is that the consumer is in control and it’s out of a question to try to manipulate him. (Read the article)

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