Discovering business opportunities

 Mr. Milko Georgiev is a ITC Entrepreneur, Management and Marketing Professional, Member of the Board at Mail BG (www.mail.bg), Founder, Owner and Editor at www.yvox.net, the leading Marketing & Communications portal in Bulgaria
 

Great thanks for sharing your vision, Milko!

What is the place of the traditional marketing in the changing new reality?

First of all, in my humble opinion, there are no such things as ‘traditional’ or ‘modern’ marketing.  Being more a craftsman work, marketing is a set of rules, tools and approaches to resolve the problems in the product-customer relationship. Every marketing professional with a broad vision has the opportunity to express himself using this broad range of solutions that marketing science has built over the years. However, we should not perceive any of those tools and rules as a one of God’s Commandments on Marketing. Technology, being the most rapidly changing element in our environment, has created the biggest challenge since ever commerce exists – the one-to-one relationship opportunity between sellers and buyers. This dramatic shift is changing how marketing is applied, not the marketing science itself. We’re facing new opportunities and threats in terms of research, segmentation, differentiation, positioning and communication of our products and services, but we’re not challenging the basic rules of marketing. So, at the end, my answer is – marketing has a growing and already overwhelming role in the new market reality.

(Read the article)

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Veronique Aboghé – Speaker “Negotiation skills” in IFAG Paris, Founder, Executive Coach – CoachingLeader

Veronique is a top professional coach. Her job is assisting the company employees to better perform their work. She works with them on their potential and suggests ways of developping their professional effectiveness. Another side of her coaching activity is the assistance of the career management. As now, it is more than essential to take the career in hands and to think of the employability. It is also important of lliving better the everyday professional life. She is also a consultant in management, assisting the companies in their management transition.
Another part of her job is dedicated to teaching: in commercial school to train the students in negotiation and marketing.

1. How do you see the future of the marketing? Is there some evolution/regression?

The consumer is very powerful: he is much better informed than ever. He is more demanding as he lives in a world where the infinity of choice arises.
He is at ease in all the channels of communication and he uses them all. He is extremely reactive, he takes part fully by delivering his opinion (blog, forum, wiki…) about the products offered to him.
 He is so much at ease in his channels. He can do without traditional marketing, as he uses other platforms of social networking as my space (the musical tubes are imposed by the artists not by the houses of disc not by the advertizing) or facebook. Thus the word of mouth has become very important and the consumer shares his experience with the rest of the community.
The only evolution I see more than ever, is that the consumer is in control and it’s out of a question to try to manipulate him. (Read the article)

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